21 Incredible Simon Mainwaring Quotes

Simon Mainwaring is an award winning branding consultant, blogger, and social media specialist. Known for his publications, Mainwaring teaches how free market capitalism can become an ignitor for positive global social transformation. Here is a look at some of the best Simon Mainwaring quotes ever captured.

“Brands must empower their community to be change agents in their own right.”

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.”

“Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades.”

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”

“Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.”


“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”

“If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.”

“Like all technology, social media is neutral but is best put to work in the service of building a better world.”

“More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.”

“Non-disclosure in the Internet Age is quickly perceived as a breach of trust.”

“Not since the digital revolution in the early ’90’s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”

“Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.”

“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.”

“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. ”

“Social media demands a lot of us on top of our already demanding lives. So let’s disconnect as we need to and renew our interest and ourselves.”

“Social media is not about the exploitation of technology but service to community.”

“Technology is teaching us to be human again.”

“The keys to brand success are self-definition, transparency, authenticity and accountability.”

“The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.”

“Through their own actions, customers can hold companies responsible to higher standards of social responsibility.”

Here is a talk with Simon Mainwaring as he discusses the true meaning of a social business.