17 Fantastic Howard Schultz Quotes

Howard Schultz is an incredibly successful businessman from Brooklyn, New York. He is most know as the CEO of Starbucks and for his work in globalizing the coffee world. He was recently named as the 354th richest man in the United States by Forbes magazine. Here are some of his best known quotes.

“Grow with discipline. Balance intuition with rigor. Innovate around the core.”

“Dream more than others think practical. Expect more than others think possible. Care more than others think wise.”

“Find new ways to see. Never expect a silver bullet. Get your hands dirty.”

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

“In times of adversity and change, we really discover who we are and what we’re made of.”

“When we love something, emotion often drives our actions.”

“This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives.”

“My passion. My commitment. This is the most important thing in my life other than my family.”

“If you examine a butterfly according to the laws of aerodynamics, it shouldn’t be able to fly. But the butterfly doesn’t know that, so it flies.”

“The success of Starbucks demonstrates the fact we have built an emotional connection with our customers. I think we have a competitive advantage over classic brands in that every day we get to touch and interact with our customers directly.”

“Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can’t expect your employees to exceed the expectations of
your customers if you don’t exceed the employees’ expectations of management. That’s the contract.”

“There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.”

“When you’re in a hole, quit digging!”

“After the storm, many citizens left New Orleans to live elsewhere, but those who stayed were determined to rebuild. They loved their city.”

“I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.”

“When it comes to Starbucks, I take every threat very personally.”

“Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.”


In this informative and fascinating video from Youtube, Schultz talks about the methods he used to change the coffee world forever.

I hope you loved these great Howard Schultz quotes as much a I do! Be sure to check back for quotes from other inspiring people.

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