One of the most effective ways to market your brand or business online is to use adwords. However, many people make the process of using adwords a lot more complicated than it needs to be. You can simplify things if you breakdown the numbers and find out what really works. Here are the biggest takeaways to remember from this infographic.
Adwords can be broken down into a few different categories. The types of adwords that you can choose from include phrases, broad or exact. Phrases are the entire phrase that is types into the search box when people are using Google. Broad adwords are the searches that use keywords that are related or connected to what people type into the search box. Exact adwords are the keywords idea only that is used to activate the search. Exact adwords are the type that allow for the highest conversion rates, which means that they would be the optimal choice.
When you are looking for the adwords that you should use, it is important to factor in quality score. A higher quality score rating will correspond to a higher conversion rate. Since higher conversion rates are the end goal, it is a good idea to choose those with high quality scores only. It is best to stick with quality scores that range from 8 to 10. This will lead to the highest conversion rates.
3) Campaign Types
There are different types of campaigns that you can invest in, but some are more effective than others. The most prominent types include display, PLA, dynamic remarketing, remarketing and text. Studies show that the most lucrative campaign type is remarketing. This is the type that will have the highest payoff for your investment.
Not only do you have to think about the types of campaigns that work best, but also the devices that perform best for adword campaigns. Even though mobile devices are becoming more and more popular with each passing day, computers still offer the highest conversion rates when compared to other devices. Tablets come in second behind computers, but mobile devices including smart phones come in third. This means that you should cater your campaigns to people that are accessing it using a computer. This will be the best way to improve conversion rates.
These are all the things that you need to consider when you are looking to use an adword campaign. These factors are what matter most at impacting conversion rates.