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McDonalds Founder Ray Kroc’s Leadership Style and Traits

Ray Kroc Leadership Style and Success

Ray Kroc was the orchestrator behind the biggest fast food chain McDonald’s. Witnesses a small hamburger stand ran by two brothers, Dick and Mac McDonald, Kroc instaneously saw the potential and opportunity in taking this small assembly line fashion join and building hundreds of them across the nation. Kroc worked with the McDonald’s to create a Franchise empire, In 1961, he bought the McDonald’s out for $2.7 million cash.

5 Leadership Qualities

These two lessons were central to Ray Kroc’s leadership. He was so meticulous, he even constructed a 75 page manual outlining ever aspect of running a McDonald’s operation.

1. Have a Vision
Just as Ray Kroc had the vision of the McDonald’s Brothers through an assembly line process of churning burgers and selling one after the other.

2. Commitment to Excellence
This is seen in Ray Kroc obsessive nature in cleanliness of restaurants, down to the size and thickness of the burger and fries being served.

3. Conviction
This leadership quality was based on the mindset that McDonald’s could only succeed if the operators, suppliers, and corporation held the same strict standards of operating and service principles.

4. Enthusiasm
Ray Kroc’s ability to sell and past success before McDonald’s provided him with the infectious enthusiasm that attracted talent his way. This was one key to his overall success.

5. Optimism
The optimism of Ray Kroc granted him the ability to sell his idea. He was considered a great storyteller, socializer, and had a way with words.

Ray Kroc Leadership Quotes

“Luck is a dividend of sweat. The more you sweat, the luckier you get.”

“All money means to me is a pride in accomplishment.”

“We take the hamburger business more seriously than anyone else.”

“None of Us is as Good as All of Us.”

“Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.”

“The quality of a leader is reflected in the standards they set for themselves.

“You’re only as good as the people you hire.”

“I put the hamburger on the assembly line.”

“Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.”

“We provide food that customers love, day after day after day. People just want more of it.”

Ray Kroc was named by Time 100 as one of The Most Important People of the Century. McDonald’s top 1% managers are awarded The Ray Kroc Award for their performance.

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