Anita Roddick Leadership Style
Anita Roddick is the founder of “The Body Shop” and known as a transformational leader. Her leadership skills are based on the following principles.
Anita Roddick followed one primary principle as a leader and that was combining masculine and feminine values for sustainability. These qualities focused on competition, linear, and rational thinking on one side and cooperation, holistic, and intuitive thinking on the other side. By instituting these principles, Anita Roddick found that a blending of economic and social value creation is what offers success.
Anita Roddick’s primary key to success and leading was by focusing on her cause for social responsibility. She vocalized support for causes such as Greenspeace, Amnesty International, Saving the Rainforests, and Banning Animal Testing. This created a loyal customer based of consumers that purchased products because they felt good about the cause. Instead of high power advertising and high pressure selling, Roddick offered product information as a means of leading her business.
Anita Roddick Leadership Quotes
“I hope to leave my children a sense of empathy and pity and a will to right social wrongs.”
“I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”
“To succeed you have to believe in something with such a passion that it becomes a reality.”
“The end result of kindness is that it draws people to you.”
“Be nice, for everyone that you meet is fighting a harder battle.”
“Cynicism is what passes for insight when courage is lacking.”
“There are 3 billion women in the world who don’t look like supermodels and only 8 that do.”
“If you think you’re too small to make a difference, you’ve never been to bed with a mosquito.”
“Be courageous. It’s one of the only places left uncrowded.”