Trend In Consumer Book Buying
What type of books are consumers buying? 45% of the sampled population purchases books with paperback, 22% purchases eBooks while 27% are purchasing hardcovers. 4% purchase other types of book formats while 2% go for audio books.
Consumers purchase these books from different retailers. 42% purchase them from ecommerce shops, 15% from book store chains while 6% from independent bookstores. Mass merchandisers are patronized by 6%, book clubs 5% and non-traditional book stores are patronized by 3% of the sampled population patronizes the books clubs.
Americans read different books. Most Americans prefer adult fiction. From the survey, the following was discovered.
Adult Fiction: 42% of the sampled population prefer this while 29% of total money spent is spent on adult fiction.
Juvenile: 18% of Americans prefer this choice as 14% of the total money spent is spent on this.
Adult Non-Fiction: This accounts for 15% of the sampled population’s choice. 17% of total money spent was on this niche.
Academic Professional: 12% of the sampled population preferred this as 20% of the total expenditure was on this areas.
Religion: 9% was on this aspect and 10% of total expenditure was made in this area.
Scientific, Technical and Medical: 3% of the sampled population prefer this while 9% of total money spent is on this niche.
Young Adult – 9%
General Fiction – 5%
Romance – 6%
Espionage/Thriller – 7%
Mystery/Detective – 5%
Biography/autobiography – 3%
Literary Classics – 3%
History – 4%
Cooking – 2%
Fantasy – 3%
Over the years, women continue to dominate the book market in units but not in dollars, the men do so in dollars not as well as per unit of book. In all, the ration of Men to women who but books is 2 to 3. As per units of books purchased, it is 65% for
women and 35% for men. As per dollar spent, it is 58% for women and 42% for men.
As for the eBook market, women dominates that aspect as 60% of print book buyers are females while 40% are males, 65% of eBook buyers are females while 35% are males. Users of eBooks are more affluent and better educated as compared to others. It was also discovered that 60% of eBook buyers younger than 45 years forms 60% while 55% of those who purchase print books are younger than 45 years of age.
On the average, eBooks buyers are aged 41 while print book buyers are 42 years of age. It was also discovered that of those who prefer eBooks, 67% have an annual income of $50,000. For those who prefer print books, 63% have a minimum income of $50,000.
How do consumers get to know about print and electronic books?
Through friends and relatives
The internet and sample copies
Recommendation of retailers
Through best sellers
Emails from retailers
Recommendation from friends and relatives
Best seller sites
Author’s online site
Display on store shelves and spinning racks