17 A/B Testing and Multivariate Testing Examples

How to Test Your Webpage

In order to maintain excellent conversion rates and a high number of visitors to your site, you need to test it to make sure that it is engaging your customers. One great test technique is A/B testing. Another excellent test for high-traffic websites is multivariate testing. Read on to learn how to conduct these tests on your website.

A/B Testing

A/B testing tests one variable on your website. Make up two webpages where one variable is different. Then check the analytics on the two sites. Which site has higher numbers? Check and compare the conversion rates of the two webpages and see which one is better. For instance, if you tested the placement of your navigation bar, your two different webpages might differ in this way: one has the navigational bar on the left and one has the navigational bar on the right. After testing, the web page with the navigational bar on the left had higher conversion rates. Now you know how to better optimize your website for your customers.

Multivariate Testing

Multivariate testing tests multiple elements within an existing webpage while it is still running. This type of testing is perfect for high-traffic websites. Multivariate testing tests icons, context and buttons that you already have in place on your website. When you analyze this test, you can tell how many customers clicked on which button and then extrapolate which button is most effective at drawing customers in and yielding high conversion rates.

What variables to test

You should constantly be testing your website to make it better. Some hot spots include the page headline, call to action buttons, pricing strategies, the landing page image, unique selling propositions, sales copy, text font and style and the page layout and design.