The fruit and produce market is primarily dependent upon awareness of health benefits, taste, and branding. Polls have shown that consumers will choose alternative products making lack of health content in food as a barrier to purchase. Local farmers and growers have become the largest retail trend in the market. Integrating social media into their marketing provides growers and farmers the ability to connect with customers and show their interest and care to their needs. A selection of fruit company logos and top brands are compiled below.
New trends in this industry include value added to packaging that help to stimulate consumer purchasing. The produce aisle as a whole has seen changes in merchandising looking to add a more fresh and high quality appeal in produce.
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