Map To Search Engine Marketing Success
Search Engine Marketing (SEM) is an efficient way small-scale, medium-scale, and large –scale businesses can reach out to their target audience. Currently , we are living in a world where the internet plays a huge role in influencing the buying decisions of lots of consumers, so businesses need to have a great online presence in order for them to increase their customer base. SEM is a fantastic way for businesses to increase the visibility of their brand on the web and also create awareness for their products and services.
SEM is an effective marketing technique use on the internet to make websites search engine friendly. This internet marketing strategy promotes websites on search engines like Google, Yahoo, Bing, etc. Since search engines are responsible for more than 70% of website traffic, this strategy enables a business to reach out to its desired target market on the web, thus generating more leads for the business.
When people go online in search of a product or service, they are usually interested in buying the product or services. And virtually all web searches are done with search engines. So, search engines can drive prospective customers to a website, which gives businesses the opportunity to convert potential customers to buying customers. Thus, businesses need to have a sound and effective SEM strategy if they want to grab a great portion of the market –share in their industry. Below is the road map to Search Engine Marketing (SEM) success:
1. Place a Quick Contact Form in Your Website
This form can be used by web visitors to request for information about the products and services of a business. Since it is a popular belief that the human eye travel in a F-shape when viewing contents on the web, this form should be placed on the right side of the web page below the header in order for it to attract web visitors.
2. Landing Page
This is a must for every SEM campaign. The landing page should contain valuable information about a business products and services.
3. Analyze Individual SEM Campaign Strategies
Businesses usually employ different SEM campaign strategies to promote their websites. By analyzing the different SEM campaign strategies, a business can assess the performance on each SEM campaign strategy and focus on strategies that deliver excellent results in terms of their conversion rates. Google Analytics is a useful tool that can help businesses assess the performance of individual SEM campaigns.
4. Content Optimization
In the online world, content is king. Businesses should endeavor to fill their websites with irresistible contents that can persuade web visitors to request for more information about their products and services. Also, contents displayed on the website should have a strong and clear call to action for customers.
Keywords are queries used by people to look for information in search engines. In order to attract customers via the search engines, businesses need to utilize keywords commonly use by customers to search for their products and services for their SEM campaign. Using the right keywords for an SEM campaign can drive enormous amount of traffic to a website from the search engines.
6. Social Media
In this era of social media, more people hang out on social media networks than they do in other places. A great presence in social media networks will increase the online visibility of a business, attracting more customers to the brand.