Responsive Design vs. Mobile App: 10 Questions to Ask First
Man individuals have queries about mobile app and responsive design, and in some cases these are raised into arguments and debates. This is certainly true in many cases, and many are getting interested with these topics nowadays. When talking about mobile app and responsive design, it cannot be avoided that some individuals will argue about the advantages or essential contribution of the two. It is given that individuals will soon weigh things up to be able to determine the real score between responsive designs vs. mobile app. Here are 10 questions to ask first to clarify your thoughts regarding this matter:
1. Will your native mobile application take advantage of the functionality of your smart phone?
Using cameras, scan features, GPS, and all other mobile phone functions can be possible options. But if you intend to provide your mobile device with unique content and functionality that are not readily available in mobile web, then app is the key.
2. Is personalization significant?
One of the crucial features of mobile app is its capacity to create personalize experiences for a particular device with few limitations. Since native mobile apps are directly tied to the device of the user, it makes more opportunities to craft and target user experience.
3. Are you having UI and intricate design?
At a certain point of complexity, HTML5 may not perfectly work to achieve your goals. This has the capacity to deliver personalized user experience. However, native apps can provide the excellently tailored UX.
4. Do you have insufficient budget?
Between mobile app and responsive design, the latter is a less expensive option because it is quick to develop and deploy as compared to native applications. Responsive design usually requires less dedicated resources to deliver ideas to the market, and it only needs one base to make sure that it functions across many devices.
5. Do you try to encourage purchasing and monetize content?
If you are offering products that have the potential for consistent micro-purchases, then native app is recommended. A shopping cart in your site aids in facilitating this.
6. Is it important to consider SEO?
If increasing visibility among search giants and driving traffic to your website parts of your strategy, then you are advised to stick with a responsive mobile site. Apps on the other hand are closed environments, and it is difficult to be crawled upon by search engines.
7. Are you experiencing difficulty in obtaining App store approval?
With the aid of mobile app, getting approval will not take too long. The approval process is quick and smooth running.
8. Are you receiving and sending a large amount of data?
Apps work faster than website with responsive design because it does not rely much on network speed and internet in serving up information.
9. Are you planning to make updates often?
Native apps make regular update really painful. The application updates undergo a lengthy process of approval from the app store. But if you are expecting for regular design updates, responsive design is a simple way to ensure that users are accessing your recent version.
10. Do you try to make something that is universally accessible?
If you want to be more appealing to different devices and platforms, responsive is the key. It is easy, fast, and straightforward.
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