YouTube is still popular—just look at all of the people that use it everyday. In fact, not a day goes by where someone doesn’t watch a video on YouTube. For every person that doesn’t, there’s at least a thousands more who do.
Just look at these facts, as expressed in the above infographic:
One-third of all online activity is spent watching video content.
Videos increase people’s understanding of your product or service by 74 percent.
75 percent of users will visit the marketer’s website after viewing a video.
Interesting facts, huh? And, those aren’t the only facts expressing why YouTube video marketing is more important than ever. Given how omnipresent YouTube is as a social network, it’s more important than ever for marketers to, well, use the platform.
The following is a brief retread of info presented in the infographic above. Let’s see what we’ve learned:
YouTube ranking matters. So, of course, there are ways to boost the chances of your video content getting a better rank in Google or other search engines.
1) Always use keywords for your videos.
Video keywords are important for a reason—without them, viewers won’t find your video! Not only that, Google and other search engines can’t find your videos without keywords.
Include keywords in your video’s title, description, tags and always add keywords in the appropriate box for, well, video keywords.
2) Take advantage of your descriptions.
Descriptions have more value than just adding in your keywords—they also help viewers understand the content in the video. Aim to add about 100 to 300 words in your description, focusing on describing your content to the best of your ability. Include a few links, especially if they’re relevant to your video and channel.
3) SEO also works for video playlists.
You can add important keywords to your video playlists, since they also rank in search results. Add relevant keywords to the title and description to make them easier to find.
Aim to add at least 10 videos to a playlist if you can. Of course, it doesn’t hurt to add as many videos as you need for specifically themed playlists.
4) Incorporate calls to action in your videos.
YouTube puts a lot of weight in user experience signals, since they encourage viewers to interact with content creators. Always encourage your viewers to ‘like, comment and subscribe’ your videos at the end of each installment. Viewers don’t mind ‘rewarding’ a video curator if they enjoy their content.
One More Thing: Your website is 50 times more likely to appear within the first page of search engine results if you… cross-post your video content to your social media pages and website. It’s just a little thing that makes a big difference when it comes to visibility on YouTube and search engines.