Why Do E-Commerce Platforms Fail?
When deciding on an e-commerce platform, the perspective is often on the business and how they can utilize the platform to increase their revenues. Each business might have the customer in mind, certainly, but it’s from the standpoint of having an easy way to get products up for sale on the internet. Everything that is accomplished is done from the perspective of meeting the needs of the business. As you might have guessed, many of these e-commerce platforms end up failing. Why? Because they don’t take a look at their targeted consumers and what they want whatsoever.
Different Entrepreneurs Have Different Needs
A successful e-commerce platform for any business must meet the needs of their customers and different industries have different requirements. If you sell hand-crafted items, for example, you’ll want to have a platform that focuses on the artwork and creativity that you do and compliments your products. It wouldn’t make sense to utilize a platform that an auto mechanic finds successful! If you’re a small business and don’t want to take the time to setup your own platform, here are some websites to consider that can help you get the online presence you need up and running:
Ebay has been around for a long time, offering auctions and Buy It Now solutions for virtually anyone. With restructured fee arrangements, there is often no upfront cost. In return, you get immediate access to billions of people globally that want to potentially buy what you have.
It might not be the e-commerce platform for everyone, but if you’ve got some stuff that you need sold and you don’t have much time to invest in listing it, Craigslist can help you get in touch with local buyers that will bring cash to you.
Why invest tons of money into a product simply to find out if the concept will fail when you could test your concept on Kickstarter? Staying lean and mean is really the only way to do business these days and Kickstarter can help you find the funding you need to complete your project now so that you don’t have to try to raise funds later.
If you are great at crafts or have a lot of vintage items to sell, Etsy could be the perfect e-commerce platform for you. It will help you get in touch with sellers who have similar products and a marketplace that is clamoring for what you have. Listings are simple, easy, and affordable too!
If you know your stuff and you want an infinite scope to your e-commerce platform, then Magento is the perfect place for you. This isn’t the platform for the hobbyist who is trying to make a few extra bucks to pay the bills – Magento can help you build the next breakthrough online store that will have people around the world talking!
Which Platform Is Right For You?
There are many different e-commerce platforms available on the internet today that could help your business start seeing more in revenues. There are even service-based platforms, such as Fiverr, that can help skilled workers find a way to stay employed during tough financial times. If you’re thinking about getting your business off the ground, do your research and select the perfect platform. If you don’t, you might never realize the full potential of what you have.
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