Car Dealership Marketing Ideas
Marketing is of the utmost importance to a car dealership. If a dealership is able to market themselves adequately, they will have a plethora of people in their showroom at any given time. However, if a dealership fails to utilize all of their marketing avenues appropriately, they will find themselves with meager sales. Car dealership marketing ideas need to be creative and robust at all times.
Feature Cars Through Video
The benefit of online sales can no longer be overlooked. Instead of providing a simple picture to accompany a vehicle description, utilize video. By taking a complete video of the vehicle’s exterior and interior, it will help indecisive buyers make a quicker decision. These videos can be uploaded to YouTube for further marketing potential.
Utilize Social Media
Social media feeds will allow a dealership to increase their current reach greatly. Simply start an account on Facebook and Twitter and ensure that your profile links to your website. Once followers start flowing in and likes are abundant, continual updates will provide further marketing. Promote new vehicles, special sales and engage the community. If one of these fans or followers shares the content you post about a new vehicle, it may just lead to a sale.
Major dealerships will want to promote their business with the one item that their customers value the most – their vehicles. Simply place a new model out in front of the store and put a “for sale” banner in the windshield. This is a great way to get people in the door and has helped thousands of sales be made this month alone. The more exotic or rare the vehicle is, the more marketing potential that it has.
License Plate Frames
The frames seen on license plates are always in view of other drivers. It is impossible to not recognize a license plate frame with a dealership name printed on it. Adding these frames onto newly sold vehicles will provide a beautiful frame for the buyer and a great addition to your marketing campaign. The more eyeballs that view these frames, the easier it will be to bring in more sales. There are never enough avenues to promote through.
Placing an ad on a company vehicle that is driven around often is a free form of marketing that can go a long way. When picking up parts or simply driving around town, a vehicle that has an advertisement can make a huge impact. Advertisements can be painted on the vehicle or decals can be used. The more, the better. There is also the possibility of paying for this form of advertising. There are many people that will allow your ad to take center stage on their vehicle for a fee.
Maintenance Classes and Discounts
Every vehicle owner will want to know how to maintain their auto. By providing classes, it will be possible to drive potential clients into your showroom. Ideally, these classes will be held on a monthly basis and will be free. To further encourage students, offer a gracious discount if they purchase a vehicle. A few hundred dollars can mean the difference between a sale being made or not. Since the potential client is already at your location, take advantage of the situation and promote to them after each and every class.
While many people do not buy more than one vehicle at a time, companies often do. By offering a percentage off on a vehicle when more than one is purchased, bulk sales will flow into the dealership. These can be company vehicles for executives or even vans used to haul materials, in either case, a discount can provide an extra form of marketing that will drive larger volumes of sales.
Free Car Wash
What better place to bring a current vehicle than a dealership? By offering a free car wash, potential customers will literally bring their vehicle into your lot. Offering a great trade-in program at this time can boost sales greatly. Another option is to offer a paid car wash where all of the proceeds go to charity. This is a great way to help the local community and bring in sales at the same time.
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