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8 Important Facebook Post Optimization Tips


If you want your Facebook message to be clear, concise and deliver the desired effect, there are things that you need to focus. Creating just the right Facebook post takes a bit of skill and a little effort. Here are the key takeaways from this infographic.

1) Time Matters.
It is always important to take the time of your posting into consideration. If you want your post to be seen by the most people, you need to post it at specific times of the day. This might seem really straightforward and like common knowledge, but you would be surprised by the amount of Facebook posts that are not optimized sufficiently simply because they are posted when people are away.

2) Wording is Essential.
It makes sense that the wording of your post would be a huge factor in how effective it is at having the desired impact. It is always important to create Facebook posts that are short and sweet. You want to make your point and then move on. Write using the smallest amount of words possible and make sure that your content is targeted for a specific type of audience. Having a call-to-action at the end of the post is the best way to increase conversion rates.

3) Change Things Up.
A little variety is also a great way to ensure that your Facebook posts are making a difference. If you want your Facebook friends to find them valuable, you need to offer different types of content. This includes using images, video, text and promotions to give people what they are looking for. When you add an attachment to the text, be sure that it offers something more valuable to readers on a similar topic. There needs to be a connection between the two types of content.

4) Engage.
Social sites are so unique because they allow you to engage with your readers in a way that isn’t possible on other platforms. You ca create posts that ask questions and urge for a response. However, it is also possible to encourage your Facebook fans to communicate with one another about content that you have provided. The possibilities for engagement really are endless.

5) Compare.
Always be cognizant of past posts and try not to continuously be repeating yourself. You need to compare the most recent ones against one another and make sure that each one offers new information.

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