Success doesn’t have to be elusive for small businesses. The path to success doesn’t have to be painstakingly time consuming and riddled with obstacles. A few smart moves can help a small business become a brand and that doesn’t cost a fortune. What it does require is a bit of awareness, a few technical skills and sincere effort. There are numerous ways to market and promote a small business but most strategies are expensive and the returns aren’t assured. Here are some simple, doable and effective digital marketing strategies for small businesses.
1) Search engine optimization is imperative.
Having a website had become mandatory more than a decade back. If that website is not optimized, targeting specific and relevant keywords with a sharp focus on lead generation or sales, then having a website is futile. Your objective should be to rank that website on the first page of search engine results. You should target the specific areas where your business operates or caters to, the keywords relevant to your industry, products and services, optimize every webpage with keyword focused content and also work on onsite and offsite optimization. From back links to brand mentions, your company must work on search engine optimization extensively. The simple reality of appearing on the first page of search engine results will change the fortunes of your company. If you have to hire a search engine optimization expert to get there, then it is just a small cost to incur for success.
2) Work on content marketing.
You could run a blog, contribute to major publications or popular websites relevant to your industry, you should have listings on all credible classifieds and you should also use concepts like pay per click advertising. Content marketing will not only get you some redirected traffic to your main website but it will also establish the credibility of your business. When you shed light on issues plaguing your industry and project your products or services as the appropriate solutions, you are facilitating lead generation and branding at the same time.
3) You should focus on social media engagement.
Carve out a target audience, identify the social networks that are used by your target audience and come up with a social media engagement strategy. From contests to promotions, sharing blog posts to encouraging user generated content, there are many ways to engage with your audience on social media sites. There are immediate and far-reaching benefits of this exercise.