Creating a brand is not something that happens easily or even occurs over night. It is a long process and you have to work hard to make sure that the reputation of your brand is continually heightened. The quality of the content that is produced by your brand matter more than you realize. This means that you need to look for the most effective ways to ensure that content creation is always a priority and that it stands out. This all starts with the design of your site. Here are the key takeaways from this infographic.
1) Color Matters to Your Brand.
Before you spend all your efforts on advertising your brand, it is important to understand what consumers think is important. About 80% of people think that the positive relationships that they have with various brands stem from the quality of content that comes from various brands. This means that the key to actually creating a good relationship with consumers starts and ends with the type of content that you produce. People are looking for content instead of advertisements, because they are looking for something of actual value that is provided by companies that they trust. Those surveyed, reported that about 73% of people want to be informed with information instead of given pointless ads. This means that your site matters to the consumers.
2) Social Media.
Social media sites have been able to transform the way that companies connect with consumers. They make engagement attainable and so much simpler. This means that creating a complete brand is possible with the help of Facebook and Twitter. However, the data clearly shows that content is what consumers are looking for on social media sites. One of the top 3 things that motivates people on social media sites to follow any company is the type of content that they provide. This means that as a brand, you need to understand fully the importance of quality content and how it can change the way that you approach advertising on social sites.
3) SEO and Color.
When you are trying to get your company noticed online, it is common to pull out all the possible SEO strategies. However, no matter what type of technique you try out, none are quite as effective as focusing on quality content. Content is key and probably always will be. Becoming a known brand will always come back to the quality of content that you produce and how you make it accessible to consumers. If you want to be sure that your brand is rated high by consumers, you need to finally make content the overriding priority.