SEO Rankings and You
Are you new to SEO? Also known as search engine optimization, SEO is a powerful tool that you can use to market yourself through the internet. To learn more about how SEO can help you market yourself or your business, keep reading below.
What is SEO?
SEO refers to the process by which search results get ranked in search engines. For example, when somebody types something into Google, a list of pages containing the words that you searched for appears. What’s interesting is the order in which the pages appear. What you want is to be able to get your page listed sooner rather than later, in order to steer more users to your website, where they can see all of your information and perhaps become new customers.
What Factors Influence SEO?
That said, there are many factors that can contribute to your page’s ranking. For starters, one branch of factors called on-page factors which are influenced by information pertaining to your page itself. These can include keywords, which you can include based on what people search for, but be sure not to overload the page so it still reads naturally. Put a few keywords in titles and in the first paragraph of text, and then try to use more creative vocabulary. You can also mix up keywords by including different ones based on keyword research.
Furthermore, each title should have a meta description, which is a summary of what the page is about, written specifically to be interpreted by Google and other search engines. This will help rank your page correctly.
Additionally, you can also consider the content itself. You want to provide interesting, engaging material so that people keep coming back to your site. In addition, you should consider updating the content regularly so people can always find something new on your site. You should also make sure that all of your links are active.
Finally, you can use social media to promote yourself and your site. Fill out profiles on Facebook, Twitter and Pinterest, as well as on the many other sites depending on your preference. Here you can share updates from your company blog and website, thereby further directing traffic to your site. Social media is also a great way to advertise on a low budget. Not only will you be sending users to your site, but you will also get to put the word out just by having a presence.