In the United States, over 30% of Americans do not get their recommended number of servings in the fruits and vegetables category. Only 2.7% of Americans reach the four critical metrics that are a part of a healthy lifestyle: avoiding drugs or smoking, eating well, exercising, and maintaining a healthy body fat level.
One of the easiest ways to improve this statistic is to enjoy the products offered from a local raw juice bar. In the past decade, the juice bar industry has grown into a global market that is valued at $9 billion. The United States contributes $2.2 billion to that figure. That has created a trend where the industry is seeing consistent year-over-year growth of 7% or more.
In total, about 971 million cases of juices and juice drinks are sold each year, with many reaching the juice bar industry.
Interesting Juice Bar Industry Statistics
#1. There are more than 5,200 juice bar locations in the United States right now, led by names like Jamba Juice and Smoothie King. They are responsible for a total of 52,000 direct employment opportunities. (IBIS World)
#2. More than 215,000 tons of orange juice production occurs in the United States each year. The average retail price for a case of juice drinks or juices is $10.53. (Statista)
#3. About 45,000 tons of orange juice are exported each year, while the U.S. also imports 330,000 tons of juice to supplement domestic demand. (Statista)
#4. Bottled juice products account for $7.1 billion in sales each year, with 23% of Americans saying that they drink juice products at least once per day. The average person will consume more than 6.5 gallons of juice over the course of a year. (Statista)
#5. On their own, juice cleanses and related products contribute $3.4 billion to the overall industry, making this product a key component of the “clean food revolution” that is currently happening. (Forbes)
#6. Juice drink concentrates saw the steepest slide as an industry segment, losing 49% of their volume and 24% of their dollar value. Bottled juices are a strong performer for juice bars, with value up 2.2% despite a decline in volume of 0.5%. (Prepared Foods)
#7. Orange juice represents 37% of off-trade volume sales in the United States. That makes it the most popular option for consumers. (Prepared Foods)
#8. Premium juice wholesale dollar sales grew by 11% since 2000, rising from $582 million to $2.2 billion over the time. (Prepared Foods)
#9. Most people prefer to consume 100% juice products when they visit a juice bar, store, or market. It is responsible for two-thirds of the juice consumption which occurs in the U.S. each year. (Prepared Foods)
#10. As for name-brand products that are sold by the juice bar community, PepsiCo dominates the juice drinks and juice product trend, holding a 41% share of the market. Coca-Cola comes in second, but they only control 12% of the U.S. market. Campbell Soup is actually third, with an 8.5% market share. (Prepared Foods)
#11. 68% of Americans say that they would pay more for their juice products if they knew in advantage that it was free from undesirable ingredients. 61% said that they would pay more for juice products that had shorter ingredient lists. (Prepared Foods)
#12. From 2010 to 2015, smoothies have grown by 120%, generating $2 billion in annual sales. (IBIS World)
#13. 23% of consumers in the United States say that they have had either a juice product or a smoothie in the past day. Another 23% say that they’ve had at least one in the past week. Only 17% of consumers say that they don’t drink juice or smoothie products. (AYTM)
#14. 60% of consumers say that they purchase their preferred juice products from the grocery store. Only 1 in 5 people in the U.S. say that they regularly go to a juice bar to get their preferred beverage. (AYTM)
#15. Strawberry is the most popular flavor of smoothie produced, followed by orange, berry, and apple. (AYTM)
#16. 61% of people say that they try to drink healthy beverages whenever they can. 64% of people say that they consider a juice product to be a healthy beverage. (AYTM)
#17. Only 2% of people care about the brand name that is associated with the juice product they are drinking. In comparison, 40% of people say that the taste or flavor of the juice or smoothie is their top priority. (AYTM)
#18. 26% of consumers who drink juice products say that they are “somewhat likely” to go to a juice bar within the next year to purchase a product. After making one trip, 48% of people said that they are likely to go another time within the year. (AYTM)
#19. For premium juice products, the price point has become a premium item, with some menus offering products at $12 per serving. That is in contrast to the smoothie market, where items can be purchased for $4 or less in most circumstances. (Franchise Chatter)
#20. Having fresh-squeezed juice as part of their menu offerings caused Jamba Juice to report a 4% life in year-over-year comparable store sales as early as 2014. (Franchise Chatter)
#21. More than $500 million in sales in generated by Jamba Juice every year. It dominates the industry, with most other large franchises generating less than $50 million per year in sales. (Franchise Chatter)
Juice Bar Industry Trends and Analysis
Many health trends have come and gone over the years. One of the few that has managed to stick around is the desire for juices and smoothies that are made with natural ingredients. The juice bar industry is able to provide both products to consumers, along with added vitamins and minerals when desired, to create a healthier eating lifestyle.
Customers who engage with the juice bar industry on a frequent basis say that they are more health conscious then before, enjoy the higher fiber content of the foods, and enjoy the fact that the products are grab-and-go.
The United States currently controls up to 40% of the global market share in some of the industry’s category segments. The potential for future growth is hug, with more than $650 million in revenues possible in the next 5-year period.
83% of consumers say that they prefer a fruit-based smoothie instead of a dairy-based smoothie. If that trend holds, it will be great news for the juice bar industry.