Pinterest is a social media site that is often not as celebrated as others like Twitter, Facebook and Instagram. Even though it might not have the same notoriety as the other sites, it is still a social media platform that you need to use to your advantage. You need to make sure that you have a Pinterest page that commands attention and is designed in a way that online users have a more favorable opinion of your brand. There are a few tips that you can follow when using Pinterest as a marketing tool. Here are the key takeaways from this infographic.
1) 100 Million Users
Before you overlook Pinterest completely, it is important to note that there are well over 100 million users on Pinterest. This means that there is marketing potential on this social site and you need to be using it to your advantage. If you have a brand or company that appeals mostly to females, this is a site that you need to be using. The majority of the users on Pinterest are actually female. The numbers shake out to about 79% of Pinterest users as female and only 21% male. This means that advertising a marketing to women is very possible through the use of Pinterest.
2) Mobile Moms
It is also important o understand that of the high percentage of female users on Pinterest, most of the women are moms. This means that if your product is connected to mothers in any way, this is a marketing tool that can have a lot of power to you. It is also important to note that many people that access the Pinterest site do so on a mobile device. This means that you need to make sure that you are creating a Pinterest account that is mobile friendly and perfect for those on the go.
3) What is Pinned?
Pinning is what users do on Pinterest and the content that is pinned at the highest rate is connected to cooking. This means that you should try advertising in some way that is connected to cooking or recipes if you want your content to be viewed on this social site. The other types of content that are pinned include home, lifestyle and news.
Pinterest might not have been a site that you used for marketing your business in teh past, but it is time that you used the potential that does exist.