The toy industry has been experiencing increasing trends in nostalgic and classic toys being brought back into style. Additionally, children are experiencing more with DIY building and toy options that offer options for expanding their creativity. Another trends is in 360 degree play where new production and technology trends are focused on virtual and 3D interactive play. The craze with construction is seen in building sets targeted towards females such as Mega brands Barbie and Lego friends.
Majority of toy searches are performed on mobile devices a standard 4 out of 10 searches performed. More than 50% of tablet owners uses their devices to perform research with 22% completing the actual purchase on their device. Consumer spending in the toy industry is expected to increase during Easter to $17 billion.
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