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Why All the Interest in Pinterest?
Pinterest has become a powerhouse in the social media space. It started off slow when it first launched, and then rapidly grew into one of the top social networks, with a massive number of active users. Read on to learn all the facts about this interesting social media platform.
The vast majority of the Pinterest population are female. 87 % of users are women, compared to just 13 % who are men.
Trust is one of the big strengths behind Pinterest. When asked about which social media sites they trust, the response was:
• 81 % trusted Pinterest
• 73 % trusted Twitter
• 67 % trusted Facebook
People really do like to spend some time on Pinterest, and usually a lot more than other social media sites. The average Twitter visit lasts 21 minutes, LinkedIn users stay for 17 minutes, and Google+ users for just 3 minutes. Where as Pinterest members spend a massive 89 minutes per visit on average browsing the site.
Pinterest users are also quite well educated. 62 % of users have at least some level of college education, with around 24 % who have a graduate degree. About 28 % of users have a household income of over $100k. Also 80 % of users are fairly evenly distributed between the ages of 25 and 54.
Top Pinterest Categories
Users talk about a variety of topics and areas of interest. Here are the top 10 most popular categories on the site:
• Arts & crafts
Why Should Businesses care about Pinterest?
This social network is another platform that any smart business will want to be a part of. The site grew from “only” 1.2 million users in August of 2011 to 4.5 million in November. That’s a 4,000 % growth in just 6 months. It is the fastest standalone site to surpass the 10 million visitor milestone.
For a business having a large user base alone isn’t enough. Engagement is the key to converting viewers into customers. Pinterest is great at retaining and engaging users, and is two to three times more effective than Twitter was at the same age.
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