As a social media site designed for business professionals of all levels, LinkedIn can make or break the impression that you leave with potential employers. If you’re using the site to network with other people, you’ll essentially be trying to sell yourself and you’ll want to make sure that the product is what the consumer wants. Improving your LinkedIn page can improve your chances of making more connections and setting the right impression.
1) Making a Positive First Impression with a Photo.
The first thing you’ll want to make sure to do is have a photo that reflects your profession so potential connections know what you have to offer. You don’t want to have a photo that shows how much of a party animal you are or how great of a time you had on vacation – save that for Facebook. Have a positive image of you smiling and in professional gear that will make people want to know you.
2) Joining the Right Groups.
A lot of the time you’ll notice the majority of people that you meet through LinkedIn will be as a result of groups. You’ll want to have relevant groups associated with your profession shown on your profile. For example, if you’re working in environmental care choose groups that relate to environmental awareness. Talk to other people in the group and provide relevant feedback but refrain from posting short sentences such as “I agree with you”.
3) Using Media on Your Profile.
One of the most common aspects of marketing is to make sure that you have relevant media available to consumers so they’ll be interested in learning more about what you have to offer. Instead of relying on the generic text that everyone has on LinkedIn, attach photos, videos, and other relevant industry media that might be interesting to potential connections.
4) Introducing Yourself.
Before you have the opportunity to actually have a conversation with someone, you have to make an introduction. Make sure that it’s short and straight to the point because no one is going to want to read pages of why you want to get in communication with him or her. You’ll also want to try to avoid using the default-greeting phrase as it shows that you’re not putting in enough effort to try to make a connection. Be personal but get right to the point as to why you’re contacting them.