Women are not only using social media sites like Facebook and Pinterest more than men. They’re also using those social media outlets in more ways than men do. Surprised? Statistics don’t lie!
Women And Social Media
In terms of usage, women dominate men on every single social media outlet. Although there are some fairly close percentages when breaking down the U.S. adults in the U.S. who use social media, women came out ahead each time in 2013. 76% of women use Facebook, as opposed to 66% of men. 54% of women use Tumblr, while for men it’s 46%. Not surprisingly, only 8% of men use Pinterest, compared to 33% of women. Women also use social media more often during the day than men do.
How about brand interaction? Women have the edge over men in that area, too. Whether it’s showing support, accessing offers, staying up to date with their favorite brands, or commenting on a brand’s social media output, women did more than men. The same can be said for news consumption, with 58% of the women who use social media turning to social media for news. By comparison, only 42% of men do this.
How about mobile users? For both tablets and smartphones, women used those things to access their favorite social media sites more often than men. It is worth mentioning that women only surpassed men with smartphones by a fairly small margin (46% against 43%), but that number specifically nonetheless continues the trend. Women turn to social media more often than men in every single regard. The “visual web” portion of social media is one of the most intriguing aspects of all this. Over the course of 2013, “visual web” social media hubs like Instagram, Pinterest, and Tumblr saw their numbers grow by a combined ten million. The growth of “visual web” social media is expected to continue rising, which is interesting when you keep in mind that women dominate usage of these sites over men. It’s even more interesting when you consider the fact that all three of those sites were created by women.
What the Future Shows
What does this mean for the future? Is the gap between social media usage (and creation) amongst men and women going to continue to widen? It certainly seems like that’s going to be the case. Nonetheless, it will be fascinating to watch these trends continue to grow and develop over the course of 2014 and beyond. The present of social media belongs to women.