The beauty industry has seen an average growth of 4.5% in the last two decades. Experiencing continual growth during unfavorable economic conditions, the complementary segments to cosmetics and beauty have increased distribution channels. Global premium brand sales have been concentrated in developing markets and worldwide branding growth. In 2012, the beauty industry saw over 20% of sales from four singular countries alone. Countries such as Mexico, Argentina, Indonesia, and Thailand have brought the industry $8 billion in growth. The following listing of makeup brand logos are from some of the largest distributed and well known brands in the industry.
Technological advances have contributed to increasing sales through online commerce. In 2012, over $11 billion was generated in revenue with e-commerce outlets expanding their selection of products and offerings. Social media has allowed brand loyal consumers to follow and engage with some of their favorite companies promoting new marketing opportunities.
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