Word to Mouth Around the Web
How to take the traditional method word of mouth marketing and integrate it with online? Word of mouth marketing is considered any business action that earns a customer recommendation through good service and delivering value.
Speak Up and Be Heard
One of the most influential methods of marketing is word of mouth which occurs every day within 3.3 billion brand mentions and 2.4 billion brand related conversations. A total of 9 out of 10 word of mouth conversations about a brand occur offline. A typical American can mention a specific brand name 60 times per week in online and offline conversations.
“Like” The Page
When a brand is generally mentioned, it is in a positive light 66% of the time. Only 8% of brand related conversations end up being mostly negative. 4.3 out of 5 stars is an average online review rating.
Drive the Viewer to Purchase
Consumers are always interested in hearing about new products and other consumer trends. Over half of consumers purchase based on word of mouth and almost half based on the information gained from a website. 42% are based on an email sent by a friend or a third by online review.
What makes word of mouth so influential is its ability to stimulate credibility through communicating face to face offline or online. As a result of these marketing methods, over half of consumers recommend a company because of its quality in service. Almost a third of consumers would pay more to receive excellent customer service.