SEO Strategy Template
SEO is proven to be an extremely successful way to generate traffic to your site, exposing your product for more to see and buy. But like a car or home, there comes a time every year when your site needs a little SEO tune-up and spring cleaning. Diligent maintenance keeps your website fresh and current so that it is more appealing to customers.
SEO strategies are constantly changing and evolving into better, more effective versions. This means that you need to keep up with the pace to make your website the best it can be. The more attentive you are to the changes that are happening, the sooner you can modify your site, giving you a leg up on your competitors. There are several ways you can remain abreast of the latest and greatest in SEO developments.
Read and Research
Commit to reading a minimum of two SEO blog posts per week. Also, determine to attendance SEO conference every year. Here you will receive training and instruction from the best in the business. In the meantime, keep a watchful eye on your site’s keyword trends. Check things such as feedback, search volume, and social monitoring daily to stay informed on the status of the website. If things begin to decline, you can make the needed changes immediately. Checking these categories everyday means you’ll know how things are going at all times.
Spread Out Your SEO Projects
Stay sane by spreading out your SEO projects throughout the year. You can avoid mental fatigue and careless mistakes by mixing up your tasks to give the daily routine some variety. You can learn from your competitor by checking their inbound links twice a year, following their social media, and monitoring SERP movements.
Do a SEO Tune-Up
Make the SEO tune-up more fun for your workers by creating a contest. Take time to have a minimum of one meeting off-site. Keep your team sharp by challenging them to make one brand new SEO tactic every six months. Strive to include the SEO team among the other departments of your business by having them sit in on marketing strategy meetings. Continually review performance indicators to maintain the kind of team you need.
Maximize content by ensuring that your writers are using the freshest writing skills. Review the most popular content and take steps to make it easier for customers to find. A wiki-style internal linking system that utilizes your priority keywords can be beneficial.
Tailor Content to Consumers
Continue to tailor content to the consumer. Check keyword search volume, social monitoring, and customer feedback for indication. Find out what makes your competitors successful and improve on it in a unique way. Continue to evaluate tactics and weed out the least effective ones. Compare SEO strategies’ performance over time and adjust them accordingly.