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How to Use Emojis in Social Media Marketing


When you are trying to market on social media platforms, there are many different strategies that you can take. No matter what method you do choose in the end, you need to be sure that you are speaking the same language as the internet user that you are trying to reach. This means that even if you are going to jump in on the growing trend of using emojis as a marketing strategy, you need to know that you are conveying just the right message. Here are some of the key takeaways from this infographic.

1) Used By Women
The thing that you need to understand most about emojis is that they are used. The data shows that they are used often to convey a message or make a statement, but it is interesting when you take a closer look at the data and see which gender is using emojis more. You probably won’t be surprised to learn that women use them a lot more than men. Research shows that about 60% of women use emojis frequently, but this is higher than the 40% of men that use them often. This means that when you are using emojis to market, you need to know which gender to cater your marketing message to. It is important to know that women should be your main target when you are using emojis because they are the ones that speak this language.

2) What Emojis Are Used More?
The great thing about the data is that it clearly breaks down every aspect of emojis. This means that you have the ability to clearly see which emojis are being used most frequently on each social media platform. This includes Twitter, Facebook and Instagram. The results are not all that surprising and most of the popular emojis are not that hard to decode. This means that with just one glance at the most popular emojis, it is pretty easy to see the message that is being shown. You just need to be sure that if you are going to use emojis when you are marketing on social media sites that you choose the ones that are most popular and the easiest to understand. This is the only way to be sure that your marketing message will be clear no mater what.

Using emojis can be a good marketing strategy is you do a little research and know which ones to use.

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