Facebook – What Are the Best Types of Adverts
Average Click Through Rate by Advert Type
This number can be computed by dividing the number of clicks by the number of impressions per advert.
For application, it is 0.04% action story stands at 0.02% and Event RSVP stands at 0.02%. Inline stands at 0.03%. Mobile applications install advert has a click through rate of 1.72%, page posts stand at 0.30%, sponsored page post action story stands at 2.13% while supposed page post like story stands at 2.32%. Sponsored place check in story stands at 3.20%.
Average Cost Per Click by Advert Type
This number is achieved by dividing the total cost by number of clicks per advert.
For application, it is $0.30, action story stands at $0.22 and Event RSVP stands at $0.29. Inline like stands at $0.19, mobile applications install advert has a click through rate of $0.32, page posts stand at $0.23 and sponsored app action story stands at $0.58. Sponsored page story like story stands at $0.39. Sponsored post action story stands at $0.11 while sponsored page post like story stands at $0.15. Sponsored place check in story stands at $0.04.
Average Cost Per Impression by Advert Type
This is achieved by dividing the number of impressions per advert by the total cost and multiple by 100.
For application, it is $0.20. Action story stands at $0.10 and Event RSVP stands at $0.15. Inline stands at $0.19, mobile applications install advert has a click through rate of $5.68 page posts stand at $1.44. Sponsored page post action story stands at $3.64 while sponsored page post like story stands at $4.58. Sponsored place check in story stands at $6.27.
In summary, for sponsored advert types, click through are above average levels. This includes sponsored place, check in stories, and sponsored page post like stories. For applications, event RSVP, click ad, and inline likes receive very small click through rates. With respect to their cost per impression, they are all very cheap. For mobile applications, install adverts have above average cost per click and cost per impression.
For mobile applications, the cost per click and cost per impression are above average levels for install adverts while sponsored application actions cost 25% more in comparison with other non-sponsored alternatives with respect to app install. Nevertheless, this drives the app install at a rate of 5.7 times higher than the normal rate.
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