Even though 330 cases of wine were consumed in the United States in 2012, the per capita consumption rate puts the U.S. in 57th place for wine consumption on a global scale. Who ranks #1? Luxemborg, at 54.29 liters. That’s 8 liters more than the region that is ranked second!
Wine Industry Facts and Statistics
France consumed almost the same amount of wine as the entire United States in 2012.
The wine industry is seeing an increase in sales and consumption across the board thanks to the youngest demographic who is legally allowed to consume alcohol by law. Young millennials drink wine daily at a 28% rate. This is compared to a 19% rate for older millennials, but combined the group drinks more than any of the other generational age brackets.
Knowing the Wine Industry
1. 38% of wine exports from the United States are sent to the European Union.
2. The most popular kind of wine in the United States is Chardonnay, accounting for 13% of total sales.
3. Even though wine consumption is showing increases, vineyard space has consistently declined since 2003.
Takeaway: Grape production increased in 2011 to 692 MQX despite lower vineyard space, showing that weather conditions have allowed for higher than normal yields. Because weather conditions aren’t always reliable, however, wine prices may see a sharp spike in pricing should this trend continue and a bad year of grape production occurs. Still, despite the lower numbers, more wine was made globally than it was consumed.
Additional Interesting Facts About the Wine Industry
1. China has seen the largest increase in vineyard space, having an 87% total increase over the last decade. Australia has seen the second largest increase of vineyard space with a 24% increase.
2. After peaking in 2004, wine production has stayed at relatively even levels in the past decade.
3. France, Italy, and Spain continue to lead the world in wine production, with each country producing more than double the United States. These three countries are also the world’s top exporters of wine.
4. New Zealand has seen the biggest increase in wine production, increasing their overall output by 59%.
5. Chile routinely exports more wine globally than the United States, as does Australia.
6. The five largest European exporters of wine control over 60% of the global wine market.
Takeaway: Being the world’s second largest consumer of wine, but only the fourth largest producer, it is easy to understand why Americans tend to keep more of their own wine at home. The increases in vineyard space in other regions of the world are encouraging as it may help to keep wine prices stable as these vineyards begin to mature and produce. With grape and raisin consumption up, however, many of these vineyards may be planted for eating instead of wine, which is the primary concern of the wine industry.
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