As a person that uses the internet regularly, think about how you would normally interpret a website. There is a psychological aspect behind designing a website to ensure that you entice your customers to learn more about what you have to offer. Learning how your readers interpret your website is essential to creating the most effective web page possible.
1) Designing an Effective Layout.
The first thing that you want to take into consideration is the layout of your website. Having a clever and effective layout gives you control over what your readers focus on when they land on your site. Readers will read through your content in a “Z” shape, meaning that all of the important information that you want them to focus on should be at the bottom right, middle, and top left of the page. You’ll also want to make sure that you give visual breaks between different types of text and images so that your readers aren’t overwhelmed by a lot of text displayed in one area. Also, ensure that your layout is minimalistic and that all of your content is sufficiently organized.
2) Choosing the Right Colors.
Although you might assume that using all of the colors in the rainbow can help you to attract more customers, that is not always the case. You can use certain colors to attract customers, but too much can reduce the amount of time that readers spend on your site. Blue, green, yellow, and black are the 4 key colors that you should use to your advantage. Blue emphasizes trust and loyalty, green is effective against white backgrounds, yellow makes limited time offers pop out to readers, and black is a sophisticated color.
3) Finding the Perfect Fonts.
The fonts that you choose for your website not only help to make your content easier to read but it also provides a sense of professionalism that your customers can believe in. Choosing fonts such as Comic Sans can be a horrible idea as they are incredibly unprofessional and are usually used by children. Instead, rely on fonts such as Sans-Serifs or Serifs.
4) Making Your Website Relatable.
Customers want to make sure that they are going to have control over every aspect of the research and purchasing process. You will want to make sure that your site accentuates the fact that your company is approachable (either through live chat or on the phone), safe (through legitimate security measures), and has a clear purpose (such as buying products).