Eye Tracking is becoming a very important premise for website developers, internet marketers and content writers. An ordinary internet user doesn’t get to a site to view the entire site thoroughly. The eyes do not scan the entire webpage that is visible at any one point in time. The eye would only scan the portions that are either too attractive or what is being considered now as the natural eye movement while viewing a website.
Understanding Eye Movements
101 on Eye Tracking is a comprehensive guide that shall educate you on the basics of eye movements of people, including you, when you or anyone else browses a website. You can do an experiment yourself and get onto a site to know what we are talking about. Ideally, you should go to a site you haven’t been to before to do this experiment because visiting a site that you know will tell you where to look for what you want. Thus, your brain or memory is programmed to look at specific spots on the webpage.
When any internet user comes across a website and views the home page or any webpage for that matter, the first thing that one notices is the top left hand corner of the webpage. Following that, the eye moves horizontally to the right. Then instead of repeating this exercise just a degree lower, the eye starts to scan the left hand side of the screen or webpage to look for something interesting. If the eyes do not spot anything worth seeing and the mind doesn’t find anything intensely interesting, the eyes would naturally move through the middle of the displayed webpage in a horizontal direction and then again move back to the left and scan down through the left side. This would be the entire exercise of the eye, referred to as eye tracking or eye movement here, when anyone visits a website.
However, if there is something interesting anywhere on the webpage that captures the attention of the user then this eye tracking phenomenon or natural eye movement when visiting a site would deviate. But because one cannot come up with interesting contents across the page with uniformity; marketers, website designers, content writers and entrepreneurs need to focus on the natural eye movement and try to capture the attention when the eyes are scanning those specific parts of the site.
101 on Eye Tracking is not only an interesting read but it can be of immense help to innumerable companies, if used well.