Home » Social Media » 9 Motivations Behind Facebook Sharing

9 Motivations Behind Facebook Sharing


When you are looking to create Facebook posts that are shared, it is important for you to know what is liked at the highest rate. This means that you need insight into the Facebook posts that people like to share. This will help you to create posts that are actually seen. Here are the key takeaways from this infographic.

1) Interesting
The thing that you need to focus most of your attention is creating Facebook posts that are interesting. Most people say that they share the posts that they feel others will find interesting. This means that one of the best ways to make sure that the content you post on Facebook is seen is to make sure that it is insightful and unique in a way that will make it interesting to others. More than half of Facebook users say that they share content that is interesting, so this should always be a focus.

2) Informational
You might not realize it, but people on Facebook are also looking to share content that they find informational in some way. This means that if you are making posts that inform on different topics, you are most likely creating content that will be seen on this platform. You just have to make sure that even if your post is informational, it is still viewed as interesting in some way. About 17% of Facebook users say that they share posts that are meant to inform, so this is always a good place to start.

3) Stay Close
Another one of the reasons that people choose to share on Facebook is because they feel this keeps them close with their friends. This means that if you are creating good content, you can be sure that it will be shared at a high rate. Most Facebook users want to share content and are looking for posts that they can share, you just need to be sure that they see the posts that you are creating.

It should also be noted that most people only share content about once a day. This is about 20% of Facebook users. There are very few that will share content 4 times a day or more. This means that the posts that you create need to be good enough to be the one post per day that most people on Facebook will choose to share. There are reasons behind what people choose to share and why.

About The Author
Although millions of people visit Brandon's blog each month, his path to success was not easy. Go here to read his incredible story, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors." If you want to send Brandon a quick message, then visit his contact page here.