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7 Ways to Increase Engagement on Email Campaigns


Using a variety of methods, HubSpot customers, users, and Litmus users have provided valuable data about sending better business emails. As we all know, email campaigns can be very powerful for businesses. That is, as long as your campaigns and methods are up-to-speed. Here, we will take a look at what these customers and users have to tell us about sending more effective emails. Put all these recommendations to use for your business and you will see better results from emails almost immediately.

1) Understanding the Differences in Clients.
Understand that when you are sending emails, everyone will not view them on the same client. This means that you emails should be dynamic enough that they are accessible on a wide variety of email platforms. While iOS email clients on a variety of devices, Outlook, Gmail, and Android devices are the most popular forms of email, customers might be suing others, as well. Lots of customers may even view email on a variety of devices using different clients on a daily basis. Know that depending upon where you reach them, you may have a better chance to engage them through your email.

2) What Matters.
So what matters for businesses when it comes to sending great emails? Firstly, you need to be sure that potential customers or customers can view emails on standard computers, as well as mobile devices. Always optimize your emails to be viewed on all sorts of devices. Secondly, know your customer demographic. If catering to older clientele, use plain text emails. For younger clients, HTML messages should be used. Thirdly, know that your customers are using filters to automatically sort their emails, and that you may be communicating with them through their work, not personal emails. Tailor your messages for this.

3) Even More Tips.
There are a few misconceptions about what matters when sending emails to clients. Clients do not simply ignore your email messages. Instead, they will let you know when they no longer want them by opting out. It seems that some businesses still think that how they word their subject line for an email does not matter. As illustrated by the data above, this could not be further from the truth. Subject lines should be short, sweet, and to the point. Personalize them for clients. Thank them for what they do for your business. Do not use the words quick, meeting, or forwarded messages, either.

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