The most important page of your entire website is the homepage. This is because this is the page that gets immediate attention and makes the first impression. Since your homepage is what matters most, you need to be careful when you are choosing the design and layout of your homepage. You need to know what will make your homepage most effective. Before you just begin blindly designing your homepage, you need to know what goals matter most and what techniques allow for the desired effect. Here are some of the key takeaways from this infographic.
1) Seconds is All the Time You Have.
It is always important when you are designing the homepage of your site for you to keep in mind that visitors will make up their mind in a matter of seconds. This means that they will be making an assumption on the design of your homepage right away. Your brand will be judged by the look and layout of your homepage in just a matter of seconds. This means that you need to have a headline and cal to action on your page that is eye catching and represents your brand in a positive light. You do not have a lot of time to waste once a visitor lands on your homepage, which means that you need to capture their attention right away.
2) Not Ready.
It is also a good idea to keep in mind that the majority of the visitors that come to your homepage will not actually be ready or willing to buy right away. The percentage of homepage visitors that are not ready to buy is about 96%. This is always something that you need to keep in mind when you are thinking about conversion rates on your website.
3) Answering Questions is the Goal.
If you want to have the most success when you are creating a homepage for your site, it is a good idea to make sure that you are answering some common questions with the content that can be found on your homepage. This means that you need to inform homepage visitors of the products or service that you have available and where they should begin on your website. You also want to make it known if there are pages on the site that are designed to answer questions for visitors or solve any problems that might involve the product or service that is offered.