Making sure that your website is visible online and that your conversion rates for your site are high can be an impossible task. There are many different obstacles that can be in your way. This means that you need to act fast when you first notice that your website is failing. If you do not have a lot of traffic and if your conversion rates are not high, you have some sort of problem that needs to be fixed. This means that you need to know some of the tips that will allow you to save your failing website in the easiest way possible and in the shortest amount of time. Here are some of the key takeaways from this infographic.
1) Custom Landing Pages
Even just making small or subtle changes to the design of your site can have a big impact. this means that if you just take the time to make custom landing pages, you might be able to have an impact on the conversion rates of your site. This means that if your customers are looking for specific things from your site, they will be able to find them a lot easier and your site will be a lot more effective as a result. Making custom landing pages is a really small change that you can make to the design of your site, but it can make a big impact.
2) Consistency is Key
If you want to be sure that your site is as successful as it can be, you need to be sure that it is consistent. This means that all of the ads on all of your landing pages need to be consistent with one another. Your site needs to have the look that it is professional, so that you are seen as a brand that is trusted. Consistency on your site can be a major factor. A disconnected look to your site can really have a negative impact that can be seen in the low conversion rates. This means that you need to be sure that your site has the same look and feel across the entire site and all of the landing pages and ads.
You also need to be sure that if you are selling a product on your site, that you offer a 360 degree view of the product. this means that every detail of the product needs to be visible to online users.