Having a subscriber list is crucial if you are going to use email as a market tool. Subscribers are those people that have already showed an interest in your company or brand. The hard part after you obtain subscribers is doing enough to keep them interested. Most of subscribers are inactive, but there are some things that you can do with your email marketing approach that can change things somewhat. Here are a few of the key takeaways from this infographic.
1) Over Sending
One of the main reasons why subscribe start to become inactive is because you are sending too many emails. You want to be sending good content that is valuable, but you do not want to be sending too much. This can sometimes be a difficult balance that you have to strike. The best thing that you can do is to send emails regularly, but do not send them too frequently. You want your subscribers to be expecting them, but you do not want them to dread seeing them in their inbox.
It is also important that you remember that most people are checking their emails on their phone. This means that you want to be sure that your emails are always mobile friendly if you want to be sure that the emails are being opened and read. It is a must that your emails mobile friendly and no longer just a luxury. Not having your emails mobile friendly is a guarantee that less people will read them. This is a small change that you can make that will produce real results. You can see a major difference by simply making the change to make your emails mobile friendly.
3) Keep at it
Trying to perfect your email marketing strategy is not something that will comes easy or fast. It will take a lot of time and trial and error before you have found the right balance that works for you and your list of subscribers. This means that you need to be open to change and doing things a little different to offer your subscribers what they are looking for. You will be able to see a difference in the number of subscribers that stay engaged of you implement a few changes. It is something that is something that is within your reach and keeping your subscribers engaged is something that should be a main priority for you.