Are you engaging potential customers through Facebook, Google+, Instagram, Twitter, and LinkedIn? If so, great. You probably understand just how powerful these tools can be in reaching out to customers and potential customers. But what you might not know is just how to go about posting on each of these sites to get the most interaction, engagement, shares, and views. Here, we will tell you about some things that you should keep in mind to make the most out of your social media posts.
Post at the Right Times
Believe it or not, all of your social media sites have a best time during the day to post. For most social media sites, this time occurs in the afternoon. For example, for Facebook, you should make posts in the early afternoon, from around 1 until about 4 PM. YouTube videos should be posted at about the same time. There is not bad time to make posts on Instagram, but the best time is probably from 2-3 PM. Vines do best when posted in the evenings. Hold up until around 10 PM to post any tweets on Twitter, though.
Make Content Dynamic
Content on all your social media pages should always be dynamic. For example, you should never just post images. Instead, you want to post images with a link, content, captions, hashtags, and even tags, where appropriate. You want to create something that will draw customers or potential customers in. The only way to do that is to make your content appealing, useful, helpful, and engaging. If you are not entirely sure how to do this, you might want to check out just what your successful competition is doing. Then, apply these tactics to your very own page.
Interaction is Key
Social media is about being social, right? Right. This means that on all social media outlets, you should do your best to reach out to and interact with customers. So how do you do this? Ask your customers questions. Be sure to tag them in posts, or use hashtags to help them find your posts more easily. When customers comment or like a particular post your have made, be sure to interact with them. Answer their questions, comment on their comments. You simply cannot post content and allow it to sit on your social media pages. Doing this is not enough. Instead, get social.