Even before Avengers or The Dark Knight Rises was released in theatres, the merchandise was out in the stores. Kids and parents flocked to the stores to bag their own collections of Iron Man, Hulk, Captain America and his shield, Thor and his hammer, Batman and his many gadgets among several other collectibles. Today, merchandising has become a business. It has been around for a few decades now but today, it is part of the moviemaking business. Producers, directors, studios and marketing firms try to cash in on the popularity of iconic characters and their prowess, the toys and gizmos. It helps in drumming up some sales which is certainly a substantial chunk of revenue and it also helps in promoting the film itself. If a superhero doesn’t have a popular merchandising figurine or some toys out in the stores then the superhero is either not very popular or not very powerful to have kids fall in love with the merchandise.
Before merchandising became a conscious effort to promote a film and to secure a generous stream of revenue for the studios and the makers of the film, movie props were rare and collectible items. They were not mass manufactured. The movie props were very real and the exacts ones which were used in the movie itself. Some were however replicated and they too sold for quite handsome sums of money but mostly the props were genuine and directly auctioned to the highest bidder.
If you are a movie buff or you have some characters, props or something about movies that have fascinated you for a long time, then you may wish to know what where the most expensive movie props, ever. Most Expensive Movie Props is an info-graphic that will introduce you to some of the most iconic pieces from the reel world that commanded and also got staggering amounts of money in the real world.
No movie buff can forget the white dress of Marilyn Monroe in The Seven Year Itch, the ascot dress of Audrey Hepburn in My Fair Lady, the red slippers worn by Ruby in The Wizard Of Oz or the Aston Martin driven by James Bond in Goldfinger. These are some classy and extremely popular remnants of the reel world or of the movies that have become cult, also making the artists or actors a cult in the process. There are dozens of such movie props that have sold for an excess of a million dollars. Explore the info-graphic to know more.