Social media sites are becoming a really effective marketing tool online. If you are looking to increase the visibility of your brand or business online, you need to be using social media sites like Twitter, Facebook and Instagram. Instagram might not quite have the same notoriety as the other social platforms, but it is quickly gaining steam. It is a social site that relies on sharing images. This means that you can create visual content that users share. You just need to know how to convert the likes that you get on Instagram into real and tangible sales for your business. Here are the key takeaways from this infographic.
1) Make it Stand Out
When you are creating visual images that you are going to upload onto your Instagram account, you need to be particular. This means that you need to use specific colors and make sure that you have captured just the right image to convey the message that you want to get out. There is always a method behind the madness when you are taking a photo. This means that you need to make sure that all of the images that you upload have the right look and command attention at first glance. You do not want to post any images that are not connected to your brand or marketing message in any way.
2) Remove Guesswork
It is hard to have clickable links on the actual image of the product, because this is not allowed by Instagram rules. This means that you can only have clickable links within your bio. You want to be sure that you take all the guesswork out and that you make it easy for Instagram users to find your link and get where they need to be online to buy the product. If you do not have the right link, you are sure to miss out on a sale.
You also need to make sure that you focus a lot of your attention on engaging with your Instagram followers that give you likes. This is one of the best ways that you can make sure that the like actually turns into a sale. If you engage you increase the likelihood that your brand is viewed in a positive way and you can make sure that people are more willing to try and buy the products that you are selling. It all comes down to engagement.