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25 Magnificent David Meerman Scott Quotes

David Meerman Scott is an American online marketing strategist and author of several notable books. With more than 350,000 copies in print, ‘The New Rules of Marketing and PR’ is one of the top books published by Scott. Speaking at seminars around the world on marketing, here is a look at some of the most notable David Meerman Scott quotes to remember.

“A buyer persona profile is a short biography of the typical customer, not just a job description but a person description.”

“Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.”

“Creating great content that educates and informs is always the best marketing strategy.”

“Don’t fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.”

“Don’t start by talking about your products and services instead think about the people you are trying to reach.”

“Focus on your buyers and your buyers problems.”

“In PR, it’s not about clip books. It’s about reaching our buyers.”

“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize that they have a much better option—they can tell their story directly to an interested market.”

“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”

“it’s no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.”

“Many organizations don’t realize that they have a much better option-they can tell their story directly to an interested market.”

“Marketing is not about your agency winning awards. It’s about your organization winning business.”

“Nobody cares about your products (Except You).”

“On the web, you are what you publish.”

“Real time is a new mindset in marketing, and that’s what inbound marketing is all about.”

“The time is now. Now we can market in real time. Now we can market instantly.”

“The urgent can drown out the important.”

“there were 6.8 billion mobile subscriptions at the end of 2013—that’s 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush.”

“Think like a publisher, not a marketer.”

“Today’s marketing success comes from self-publishing web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.”

“Tweaking bad Web content is just putting lipstick on a pig.”

“When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.”

“Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain
them and inform them at the same time?”

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

“You sell more when you stop selling.”

Here is an interview with David Meerman Scott on the importance of building a personal brand online that is unique and will help you to create brand loyalists.

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