Here is a look at some of the key points to keep in mind from this infographic…
1) Make Sure Your Domain Raises No Red Flags.
Where is your message coming from? Chances are that if your e-mail is coming from a computer generated e-mail account, then it will be immediately pushed to the spam folder. In addition, domains that sound particularly fake (like gmale) are a bad idea. Finally, keep your domain on a reputable EMS or ESP, make it sound as real as possible, and above all else make sure that it is white listed. Without that, your business or personal related e-mails may never make it to their destination.
2) Be Careful Of How You Generate Your E-Mail List.
There are a number of ways that you can create the e-mail list that you will send mass e-mails out to. The best possible way is to generate it organically. This is the process where people are slowly added and taken off on request. These lists can get big fast. In addition, consider working with people in a similar field to you and share your e-mail lists. This is a popular technique used by non-profits to help everyone get their message out to the most amount of people possible. As a final consideration, do not buy e-mail lists online. These lists have no practical way to ensure that they are real people.
3) Consider How You Are Contacting People.
Do not send too many e-mails at once from any particular source sharing the same domain or IP address. This may make an ordinary message look like spam. In addition, be careful about removing people from your contact list when they request it. Having a number of people place your information into the spam folder manually is not good for your business.
4) Make The Content Of Your e-Mail Pass The Spam Filter.
There are certain words that can trigger spam folders. There are also ways of saying things that can raise concerns an have your message shuttled off to a rarely seen folder. Words that are frequently spammed as well as phishing phrases are two common things you should worry about. “Free deal inside” and “Save big” are just two examples. Be aware of all caps and excessive punctuation as well. Both serve to flag your message as being spam. Finally, stay away from bold colors, formatting, and pages long e-mails. Keep it simple, to the point, and personal and you will have the best of luck getting through to people.