There is a lot of emphasis on Facebook for companies to get “likes” from their posts. The more people like something from a brand’s Facebook page, the more likely it is to show up in that person’s news feed. This placement in individual news feeds is essential for a brand marketing to occur on this social networking powerhouse.
There are 1.23 billion people that actively utilize Facebook in some way at least once per month.
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In order to access this worldwide resource, companies are focusing on value content in their posts and status updates. This creates the opportunity for a like to happen and could cause posts to go viral if they are liked and shared enough. What does this mean for the average user?
- 30 million Facebook pages that are run by small businesses are updated at least once per month.
- The most common reason why people will choose to unlike a brand is because the posts they are receiving aren’t interesting.
- The second most common reason why a brand is unliked is because there are too many posts appearing in an individual’s news feed.
This means that the average small business owner must walk a fine line when it comes to generating likes, creating content, and posting too much content. If the goal is to get likes so that revenue streams can be expanded, then a focus on the specifics of when people engage with brands is important. By knowing the best times to interact with people, content can be planned, posts can be limited, and a greater focus can be placed on value to get likes.
When Do People Like Posts On Facebook?
- Friday is the best day to post things on Facebook as a business because it is the day with the highest amount of comments, likes, and shares.
- The average amount of revenue that occurs from a Facebook referral is $1.24.
- 57% of business marketers either don’t believe that Facebook likes make a difference or aren’t sure that there is a positive impact.
- 25% of posts that occur on a brand’s Facebook page are questions that are related to their products or services.
- Local business page views on Facebook in all communities averages 645 million per week.
- The average person spends 700 minutes on Facebook per month, with more of it on Friday than any other day.
- 150 million people access content from Facebook through a mobile device every day.
With a focused, concentric effort to develop Facebook likes, any small business can access a worldwide mobile community instantly through their page on this social network. Person-to-person engagement can happen from a mobile aspect thanks to app push notifications and it is an easy way to answer questions in a safe, non-threatening way that won’t waste someone’s time. Here’s the best part: more than half of businesses aren’t utilizing Facebook likes to increase their revenues, which means any business can jump in right now and still be in on the ground floor.
How Can More Posts Be Liked On Facebook?
- Facebook posts that utilize emoticons within the post have a 57% greater chance of being liked compared to posts that do not utilize any emoticons.
- The most common reason why someone will like a brand’s Facebook page is because they feel like they’ll get a deal by doing so.
- 35% of people like posts or pages just so they can enter a contest.
- 40% of people who actively use Facebook have never liked a Facebook page.
- More than 2.7 billion likes occur every day across the social media platform.
- Facebook handles more than 500 TB of new data every day, including a minimum of 300 million new photographs.
- People are more likely to share and like content that makes them feel as if their news feed provides value to the friends that follow them.
Although some people might be turned away by cute smiley faces, horses, hearts, and snakes, the majority of users actually like these graphics and will, in turn, like the post or photograph that accompanies them. Part of the reason behind this must be in the change in visuals. It’s easy to just scroll through acres of text on a news feed, but any graphic representation will capture someone’s attention in a fraction of a second and cause them to look at the post.
- Only 8,400 companies worldwide utilize advertising within Facebook’s mobile apps to generate traffic toward their posts to garner likes.
- More than 350 million app installs have occurred because of a Facebook mobile app advertisement.
- The average Facebook user will like 3 posts per day and will upload one picture every 3 days.
- The most common user demographic is aged 25-34, making up 29.7% of the Facebook population.
- 53% of Facebook users are women.
- The highest amount of traffic always occurs between 1pm to 3pm every day in local time.
- There are an estimated 83 million fake Facebook profiles.
No social media platform is perfect, which means sometimes a like on Facebook isn’t really a like. In order to maximize the amount of real engagement, it is important to know what demographic you’re marketing toward to get likes and to post content when people are more likely to be viewing their pages. By taking that two hour local window, you can maximize content posts based on a specific location demographic as well to increase likes. For example, if you wanted to promote a concert in Seattle during this period, you’d post at 4pm on the East Coast of the US because it would post at 1pm for local users. By doing so, likes will increase and Facebook can become a useful tool.