24 Breathtaking Jason Fried Quotes

Jason Fried is an entrepreneur and founder of Basecamp. As an author of several books and nominated for Goodreads Choice Awards Best Nonfiction, Fried focuses on collaboration and productivity. Here is a look at some of the top Jason Friend quotes to remember.

“Don’t let yourself off the hook with excuses.”

“Find a judo solution, one that delivers maximum efficiency with minimum effort. When good enough gets the job done, go for it.”

“If circumstances change, your decisions can change. Decisions are temporary.”

“If you build software, every error message is marketing.”

“If you’re opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry about is the hot dog.”

“It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.”


“It’s a lot harder to pull your head up and ask why.”

“It’s better to have people be happy using someone else’s product than disgruntled using yours.”

“Obscurity is a good thing. You can fail in obscurity. It removes the fear of failure.”

“Small is not just a stepping-stone. Small is a great destination itself.”

“Standing for something isn’t just about writing it down. It’s about believing it and living it.”

“That world may be real for them, but it doesn’t mean you have to live in it.”

“The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.”

“There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only and fast. These words gets in the way of healthy communication.”

“Think about it this way: If you had to launch your business in two weeks, what would you cut out?”

“To do great work, you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you are part of something important.”

“Unless you are a fortune-teller, long-term business planning is a fantasy.”

“Until you actually start making something, your brilliant idea is just that, an idea.”

“What you do is what matters, not what you think or say or plan.”

“When everything constantly needs approval, you create a culture of nonthinkers.”

“When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.”

“When you treat people like children, you get children’s work.”

“Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is home because she figured out a faster way.”

“Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.”

Jason Fried appears at this Ted Talk to discuss why work doesn’t happen at work and why the office is sometimes the last place to start.

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