One of the most effective marketing methods that you have at your disposal is email. This is a cost effective way that you can get your marketing message in front of your consumer. However, the wording that you choose for your email is key. You need to be sure that you are using the right wording. There are some words and phrases that you want to refrain from using when you are creating a marketing email. You just need to know what not to include. Here are some of the key takeaways from this infographic.
1) I am Emailing
This is a phrase that is commonly used, but it adds no value to the message. Obviously you emailed because the person is reading an email from you. The words that you choose to include in the body of your email need to be carefully chosen and offer real value or else they are of no use. This is a common a common phrase that you need to stop including in emails of any type. Just get to the point and stop beating around the Bush. This phrase just distracts from the real point you are trying to get at.
2) Not a Priority
It is also important that you get in the habit of not using any words or phrases that might devalue the information that you have. This means that you need to be sure that you do not specify within the email that something is not a priority or not important. This is not the message that you want to get across. You might even want to delay sending an email if action does not need to be taken right away. You always want to make what you have to say important with the words that you choose to use.
3) You Most Likely Are Too Busy
This is another phrase that is not good to use in an email. It males it seem like you do not expect them to value what you have to say and what you are asking for. It is important that you let them know that you value their time, but you do not need to devalue what you have o offer in the process. This is a phrase that insinuates you are not expecting them to take the action that you are asking for, which means that you are expecting failure. This is not ideal.