With nearly 2 billion people connected in some way, Facebook is the leading social network on the internet right now. This means everyone with any form of business should have at least one Facebook fan page setup to represent their brand.
Brands that engage their followers on a fan page with graphics receive 39% more overall engagement than brands that do not.
Facebook Fan Page
Including graphics is essential. 93% of the posts that engage people on Facebook have a photograph or image. They engage more often than even videos. Brands with a fan page get 53% more likes and 84% higher CTR rates. This, however, is just the beginning of the Facebook fan page statistics you need to know right now.
- Posts on Facebook that are 250 characters or less get up to 60% more engagement than longer posts. Below 80 characters gets two-thirds more engagement.
- Fan pages that use emoticons in their posts receive one-third more comments on each post than pages who do not use emoticon. They also get 57% more likes compared to posts without them.
- When posts are placed on Facebook also matters. Thursdays and Fridays receive 18% more engagement than the rest of the week.
- Posts on Facebook that ask a question receive 2x the engagement of posts that offer statements instead.
- 1 in 3 people will like a Facebook fan page just to participate in contests that have been offered.
- Photo caption contest posts get 5.5x the amount of comments when compared to regular posts.
- Almost half of the people on Facebook will like a page just to get a coupon or a discount for something they need or want.
Many brands are running their Facebook fan page like it’s 1992. The page looks pretty cool and it offers engaging content for the brand instead of the followers. Without a focus on the user experience, even on Facebook, a fan page is going to receive a reduced level of interaction. By encouraging more engagement through the use of emotions, questions, and images, it becomes possible to quickly grow the market saturation for a brand and truly connect with a targeted demographic.
Your Industry Matters On Facebook
- Low engagement rates for a brand might be a result of industry influence. Automotive industry posts get an average of 530 engagements. Finance posts, on the other hand, receive 3x fewer interactions on average.
- Facebook fan page posts that relate to alcohol receive the highest percentage of shares from those who engage with the post compared to any other post type.
- Finance brands have 11% of their interactions result in shares.
- 30 million businesses now have at least one Facebook fan page, but only 2 out of 3 pages have been optimized for mobile access.
- It costs 122% more per ad unit for a Facebook fan page compared to 2013 data.
- The average Facebook user spends 40 minutes online and 63% of them will engage with brands and their news feed every day.
- Facebook users buy more than $230 million dollars worth of virtual goods and gifts every quarter.
Although it’s about $1 billion per year, it realistically means that the average person on Facebook generates $0.50 of revenues. To some businesses, that’s not worth even trying to bother. For other businesses, however, they are making bank because this is just a direct reflections of site-based purchases. There is no figure on how much revenue comes via engaging content, helpful tips, brand discounts, and other marketing efforts that occur on Facebook fan pages every day. Maybe you won’t get much in direct sales on Facebook, but you’ll progress people through your sales funnel and that’s sometimes just as important to do.
Where Should A Business Focus?
- North American users average $6.44 of revenue per person every quarter while using Facebook.
- People will use Facebook to conduct 1 billion searches every single day.
- 80% of the iOS and Android apps that experience the most downloads utilize a Facebook login for their platform.
- In 2014, the amount of video streaming hours that were consumed on Facebook doubled over 2013 numbers.
- Mobile advertising revenues increased 41% in 2014 when compared to 2013 numbers on Facebook.
Here’s what this data means. A Facebook fan page needs to be mobile. It needs to have pictures, but videos can’t be completely ignored. Posts should be short and precise. When this can happen, success will be more likely to be found. As a brand, ignore Facebook at your own risk.