Logo design is an integral part of the branding process. Modern trends have lead toward minimalist and contemporary styles. The use of black and white was seen as a big trend in 2013 as vibrant colors were purchased assign, and bold typography was used instead. Trends found in rebrands have seen the added simplification of logos occurring. The use of sharp serrated edges are also found as being a trend for grabbing attention from the viewer. A listing of the top US company logos of all time are provided below to show how a simple logo can become a large scale branding identity for the company.
Tessellation is seen as another way for companies to rebrand their business. Using different colors that are revealed or illusion techniques through incomplete logos, help to garner attention from viewers. Basic shapes, abstract, and sharp type are also among some of the most popular selections of logo design and style.
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