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18 Great Tips for Using Video on Social Media


Here are the key takeaways from this infographic.

1) Video Can be Powerful form of Visual Content on Social Media Sites.
Visual content is quickly becoming the preferred way to communicate with followers on social media sites. Not only does it help to encourage engagement, but it can also be the quickest way to appeal to online users. Video is the most popular type of visual content to post on social media sites including Facebook and Twitter.

2) The Type of Video Content Counts.
Even though video content is the most effective type of visual content, not just any video will make for a great branding tool. You need to create videos for your social media sites that appeal to your audience and are something that people want to share with others. You want to make videos that go viral. Implementing a video marketing strategy to help promote your social media videos is the only way to keep your audience engaged.

3) So Much Competition.
Before you create your videos for your social media sites, you need to be aware of the type of competition you are up against. Facebook averages about 1 billion video views every day and the amount of videos posted to Facebook in the last year have increased by about 75%. This means that the demand for videos on social media sites is great, but there are also a lot of videos that you need to compete with.

4) Videos Can Help Attract Fans.
If you do not have very many Facebook fans, you can create videos that are designed to expand your audience through targeted video ads. You can place these ads on pages of your biggest competitors and other pages throughout Facebook that are connected to your industry. This is the best way to appeal to an audience that is interested in your content.

5) Emotional Rather than Promotional Video Content.
The videos that you create for your social media sites should strive to appeal to emotions. You want to either make your audience laugh or feel a specific way after watching your video. Trying to sell a product or service through your video content should not be the goal. All you want to do is focus on inciting some sort of emotion out of your audience. Adding audio to your videos can enhance their appeal and increase the likelihood that they will be shared with others online.

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