The hair care market is seems as highly fragmented and competitive. The shampoo market has encouraged companies to become innovated with their product offerings. New trends in dry shampoo have been increasing as well as products focused on gray hair, hair loss, and thinning hair. Specialty formulations for coloring, straightening, and smoothing have been seeing high demand. The following collection of shampoo brands and logos represent some of the biggest brands in the industry.
Recent research shows that young consumers prefer straighter hair and look for products that are focused on protection and repair products. Anti aging products are also a fast moving sector in the industry.
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