When you are looking for new and innovative ways to market your brand or business, it is always a good idea to start with social media sites. This includes Facebook and Twitter, but it is important that you do not forget about the marketing potential that exists on Instagram. This photo sharing site is one that you can use to boost your sales. Here are the key takeaways from this infographic.
1) Great Marketing Potential
Instagram is one of the best social sites that you can be using to boost sales. You might not realize it, but almost 80% of consumers will make a purchase based on a social media account. Many people that use Instagram have looked up their favorite brands on this platform. It is also important to realize that almost 70% of customers say that images have the ability to influence their purchases. This means that if you do not have an Instagram account, you are missing out on many potential sales.
2) 3 Easy Steps
You might think that making sales on Instagram is complex, but it is anything but. The process of making sales is very straightforward. It only takes about 3 steps. All you need to do is start by focusing on getting followers. You then need to decide what your marketing path will be and this will result in sales that are easy to achieve.
3) Getting Followers
The only way that you can use Instagram to boost sales is if you have a lot of followers on Instagram that you can sell to. You need for your photos to be seen in order for them to have the desired effect. In order to get followers, you need to know who your customer is and what they are looking for. This is done effectively by knowing what type of content attracts the most attention on Instagram. You need to know what times of the day your audience is most active and what hash tags that are searching for. Not only do you need to focus on your existing followers, but you always need to be trying to get more.
4) Your Mission
When it comes to the content that you are posting on Instagram, you need to be on a mission. This means that all of the content that you post must try to encourage engagement, attract new followers and promote your business in a way that improves the image of your brand.