The green industry primarily focuses on making strides on preserving the environment from being negatively impacted by consumers. By looking for ways to minimize the production of harmful chemicals, excess materials, and the waste of bi products, natural resources can be preserved. Research conducted in the United States uncovered that half of Americans value environmental protection over economic growth. Organic food consumption has seen an annual growth of 20% within a $23 billion dollar market, more than doubling since 2008. A selection of some of green company logos represent a varying industry where businesses are making the largest strides to go green.
Green franchise opportunities exist in cleaning supplies, health and wellness movements, organic food, and cost reduction of residential and commercial properties through energy efficiency. Examples seen in the landscaping industry help to focus on the reduction of pesticides and chemical fertilizer and more value on organic material such as composting and mulching.
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